Reimagining Beauty Retail with Virtual Cosmetics

The Beauty industry is dramatically modifying with emerging innovation and interactive technologies. After conducting a discourse analysis, this article entails the impactful shift towards digitisation in response to the evolving consumer behavior.
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Exploring the Future of Beauty Retail Experiences

To survive in the post-COVID-19 world, retailers will have to reimagine in-store experiences by implementing more hygienic and effective solutions, supported, for instance, by new technologies.
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The Internet's highest honour: My Makeup Artist named winner at the 24th Webby Awards

My Makeup Artist is the world’s first virtual makeup experience that combines face analysis, artificial intelligence and augmented reality to give hyper-personalised beauty recommendations.⁠
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Charlotte Tilbury | Charlotte's Magic Mirror

Empowering every woman to be the most beautiful version of themselves with Charlotte's Magic Mirror
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