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Cyber Monday: How beauty brands can optimise their online platforms

This article features a comprehensive list of benefits and tips in order to prepare your beauty brand's website for Cyber Monday, coming up on Monday, November 30th 2020.
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Reimagining Beauty Retail with Virtual Cosmetics

The Beauty industry is dramatically modifying with emerging innovation and interactive technologies. After conducting a discourse analysis, this article entails the impactful shift towards digitisation in response to the evolving consumer behavior.
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Exploring the Future of Beauty Retail Experiences

To survive in the post-COVID-19 world, retailers will have to reimagine in-store experiences by implementing more hygienic and effective solutions, supported, for instance, by new technologies.
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The Internet's highest honour: My Makeup Artist named winner at the 24th Webby Awards

My Makeup Artist is the world’s first virtual makeup experience that combines face analysis, artificial intelligence and augmented reality to give hyper-personalised beauty recommendations.⁠
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