The Internet's highest honour: My Makeup Artist named winner at the 24th Webby Awards

September 22, 2020

NEW YORK CITY (May 19, 2020) – Jimmy Fallon, Greta Thunberg, Malala Yousafzai, Tom Hanks, Cardi B, LeBron James, Lil Nas X, Dolly Parton, UNICEF, Ronan Farrow, Game of Thrones, and Celine Dion are among the winners of The 24th Annual Webby Awards, dubbed WFH: Webby From Home. This year’s show is dedicated to honouring outstanding individuals and organisations who are using the Internet in response to the incredible difficulties imposed by the coronavirus pandemic.

The Webby Awards is the Internet’s most respected symbol of success.

Now on its 24th year, the Annual Webby Awards received nearly 13,000 entries from nearly all 50 states in America and 70 countries worldwide. Joining the esteemed lineup of winners is Beauty by Holition, MaxFactor, Coty Inc., and Beamly's My Makeup Artist - an End-to-End, Augmented Reality and AI-powered Diagnostic Tool for Beauty Product and Routine Recommendations.

Beauty by Holition and its partners have been recognised under the following categories:

Webby Award Winner 2020 - Apps, Mobile, and Voice - Fashion, Beauty & Lifestyle Category

Webby Award Nominee 2020 - Apps, Mobile, and Voice - Technical Achievement Category


My Makeup Artist is the world’s first virtual makeup experience that combines face analysis, artificial intelligence and augmented reality to give hyper-personalised beauty recommendations.

"Shaping the future of consumer retail experiences in the beauty industry through a pro-human approach is the core of Beauty by Holition's mission and method. On behalf of our creative innovation studio, we are truly elated to be recognised at the Internet's highest honours - The 24th Webby Awards for our work with Maxfactor, Coty, and Beamly.

My Makeup Artist introduces a hyper-personalised virtual try-on experience built on our core patented technology, FACE. With  augmented reality and AI capabilities, this tool combines strategy and consumer insight to create a bespoke beauty experience."

- Jonathan Chippindale, Chairman at Beauty by Holition

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About The Webby Awards:

Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards is the leading international awards organization honouring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996, this year’s Webby Awards received nearly 13,000 entries from all 50 states and 70 countries worldwide.

The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS).

Sponsors and Partners of The Webby Awards include: WP Engine, Monday.com, Slack, YouGov, BASIC, KPMG, Adweek, Fast Company, The New Museum, and Social Media Week.

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