Terms of Use, Privacy Policy, and Cookies Policy

These policies were last updated on 29 May 2024
This website is owned and operated by:
Holition Ltd
Thavies Inn House
3-4 Holborn Circus
London EC1N 2PL
+44 (0)207 583 9203

The terms of use, privacy policy, and cookies policy pertain to your use of all websites, including subdomains, owned and operated by Holition Ltd:
    Terms of Use
    By accessing and using these website(s), you agree to be bound by these Terms of Use and our Privacy Policy. If you do not agree with any part of these terms, you should not use these website(s).

    Website Use: these website(s) and their contents are intended only for personal, non-commercial use. You may view, print, and share website content for informational purposes only. Other use, reproduction, distribution, modification, or exploitation of any content on this site is strictly prohibited.

    User Conduct: You agree to use these website(s) in a lawful manner and agree not to:• Use the site for illegal purposes• Attempt to gain unauthorised access to the site• Interfere with site operations or servers• Submit malicious code or viruses• Copy, reproduce, modify, or distribute site content without our written permission

    Third-Party Sites: these website(s) may contain links to third-party websites. We are not responsible for the availability, content, privacy or policies of those sites and they are not governed by these terms of use or any Holition Ltd policies.

    Intellectual Property: All content on this site, including text, graphics, logos, images, and software, is the property of Holition Ltd or our content suppliers and is protected by UK and international copyright laws.

    Disclaimer: While we strive to keep information on this site accurate and up-to-date, we cannot guarantee it is free from errors or omissions. We provide this site on an "as is" basis without warranties.

    Limitation of Liability: In no event shall Holition Ltd, our affiliates, or our suppliers, be liable for any direct, indirect, incidental, special or consequential damages relating to use of these website(s).

    Governing Law: These Terms shall be governed by and construed in accordance with the laws of England & Wales.

    Changes: We reserve the right to update these Terms at any time without notice. Your continued use of the site means you accept any new or modified terms.If you have any other questions about our terms of use, please contact us at operations@holition.com
    Privacy Policy
    This privacy policy explains how Holition Ltd collects, uses, and protects any personal information that you provide when you use our website(s).

    What Information We Collect
    We may collect basic personal information that you voluntarily provide, such as your name and email address if you sign up for a newsletter or contact us through the website. We will retain that data for a reasonable time for the purpose(s) it was collected.

    We also automatically collect general usage data when you visit our website, such as your IP address, browser type, operating system, and pages visited as well as data about your use of our website. This data is collected through cookies and web analytics software for the purposes of monitoring website traffic and improving user experience.

    How We Use Your Information
    We only use the personal information you provide for the purpose(s) for which it was provided (e.g. to send you newsletters or respond to enquiries).

    Website usage data is collected and analysed in an anonymised, aggregated form to help us understand website traffic patterns and improve the user experience. You can opt out of analytics by changing your device or browser settings, managing cookie consent options, or by using privacy/opt-out browsers or add-ons.We do not sell, rent, or share any personal information you provide to us or website usage data with third parties.

    Data Security
    We use reasonable technical, administrative, and physical safeguards to protect any personal information and general usage data collected through our website from unauthorised access or use.

    Your Rights
    You may request access to, correction of, or deletion of any personal information we have collected from you by contacting us at dataprotection@holition.com

    If you have any other questions about our data privacy practices, please contact us at operations@holition.com
    Cookies Policy
    These websites use cookies to improve your browsing experience and analyse website traffic. By continuing to use these website(s), you consent to our use of cookies.

    What Are Cookies? Cookies are small text files that websites save onto your device via your web browser. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices.

    How We Use Cookies: We only use cookies on these website(s) for the purposes of web analytics. The cookies collect information such as how visitors use the website, what pages they visited, and website traffic patterns. This helps us analyse data about web page traffic and improve our website to tailor it to user needs.We use analytics tools to collect and process these website(s) usage data, and these tools often utilise cookies to function but are optional.

    Managing Cookies: Most web browsers allow control of cookies through their settings and you can change your device and browser settings to accept or reject cookies. To find out more about cookies, including how to see what cookies have been set and how to manage, delete, and block them, visit www.aboutcookies.org or www.allaboutcookies.org.

    Please note that deleting or blocking cookies from these website(s) may reduce their functionality.

    If you have any questions about our use of cookies, please contact us at operations@holition.com

    Case Studies

    “My Makeup Artist introduces a hyper-personalised virtual try-on experience built on Beauty by Holition's augmented reality and AI capabilities; fusing strategy and consumer insight to create a bespoke beauty experience."

    Charlotte Tilbury Magic Mirror

    Charlotte Tilbury Magic Mirror

    Global, 2016+

    “Charlotte Tilbury's New Virtual 'Magic Mirror' Serves As Active Make-Up Selling Tool”

    Maxfactor web app


    Global, 2020


    Your beauty journey starts here

    See how our virtual try on and skin-diagnostic tools can elevate your brand experience.
    Choose your time and book a live demo today.


    Get in touch

    We'd love to hear from you. Leave your information here and our team will get back to you.

    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.