October 20, 2023

Beauty by Holition has always been at the forefront of innovation in the beauty industry, and today, we are thrilled to introduce our latest AI-powered beauty-tech innovation- Neo Shade Finder. 

Studies have shown that 62% of shoppers, including 80% of Gen Z, are more inclined to purchase beauty products if they can use technology to find their ideal shade. Surprisingly, 43% of shoppers prefer online AI-based shade matching over in-store testing (PR Newswire)

Our Neo Shade Finder employs advanced face scan technology and AI to provide users with accurate foundation shade recommendations. This level of personalisation ensures that customers find the perfect shade match for their unique skin tone, eliminating the guesswork while shopping online.

Confidence in Every Shade

Neo Shade Finder builds a unique Skin Spectrum for each user to compare a range of lighter and darker shades with the recommended match. This means you can make informed choices and confidently select the perfect foundation without any guesswork.

One of the pivotal features of Neo Shade Finder is its ability to account for both skin tone and undertones. This allows shoppers to avoid unfit foundation shades that make their skin appear ashy or overly warm.


Empowering Brands and Consumers

Neo Shade Finder is not just a tool for consumers; it's a game-changer for beauty brands as well. Powered by our patented Face SDK technology, the platform allows brands to digitise any foundation shade for the most realistic representation of their products in-browser or on any device, supported by Mac, iOS, windows, android or in-store mirrors. 

Whether your customers are shopping online, on mobile devices, or in-store using smart mirrors, Neo Shade Finder ensures they have a seamless and engaging shopping experience everywhere.


Benefits of AI Foundation Finder

Our AI Shade finding technology targets users’ dilemmas of choosing the right foundation without a patch test or comparing shades in the store.

  • Increase Consumer Engagement: Neo Shade Finder offers personalised foundation recommendations and engages users on your website longer, exploring various shades and experimenting with different looks. The result? Increased customer satisfaction and loyalty.
  • Reduce Product Returns: The virtual foundation finder and try-on takes the guesswork out of choosing the perfect foundation. With its precise recommendations, customers are more likely to make informed choices, reducing product returns due to mismatched shades.
  • Boost Sales: Our foundation shade finder not only drives sales by helping customers find their perfect match but also encourages them to explore other shades within your brand's range. This cross-selling potential can significantly impact the brand’s bottom line. 


In a world where personalisation is key, Neo Shade Finder is a revolutionary tool that ensures the best foundation shopping experience. It brings precision, personalization, and empowerment to consumers while offering beauty brands a competitive edge.

At a highly affordable subscription, Neo Shade Finder joins advanced face tracking technology with AI to recommend an accurate foundation shade for any skin tone from very light to dark.

Foundation shoppers can quickly navigate the AI foundation finding journey with easy-to-follow instructions and engage with bold CTAs like virtual try-ons, product descriptions, prices, etc. making the user journey intuitive and playful.

Get ready to provide your customers with a personalised, engaging, and seamless shopping experience, all while increasing your brand's profitability. 

Discover Neo Shade Finder today and unravel the future of beauty! 

Contact our experts for a 60 days Free Trial now.

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