Beauty by Holition is a multi-award winning provider of virtual try-on AR and AI technology that's shaping the future of the consumer retail experience, both in-store and online.

With over 2 million product try-ons per year, we provide scalable cutting edge SaaS virtual try-on solutions to industry-leading beauty companies from around the world.

Our product's quality and performance are the result of almost a decade of pioneering, fine-tuning, patenting, and delivering world-firsts in the beauty industry, and we're only just getting started.

Explore our SOLUTIONS
A woman virtually trying on makeup using magic mirror.


The Team behind the magic are a rare cocktail of highly accomplished retail experts, scientists, human behaviorists, UX designers, technologists, and high-powered negotiators. All in all, we’re a pretty interesting bunch, applying our cross-discipline knowledge in delivering true innovation.

Meet The Team

The product

Our secure and highly scalable AR/AI Cloud Platform can be easy integrated in three simple steps.

  • Sign-up to our service and get immediate access to onboarding portal and CMS.
  • Add products to your CMS client and calibrate colours.
  • Cut and paste auto-generated HTML snippet onto your website and enjoy .
In Image: Content Management System- a platform that helps create virtual SKUs and manage assets.

Case Studies

“My Makeup Artist introduces a hyper-personalised virtual try-on experience built on Beauty by Holition's augmented reality and AI capabilities; fusing strategy and consumer insight to create a bespoke beauty experience."

Charlotte Tilbury Magic Mirror

Charlotte Tilbury Magic Mirror

Global, 2016+

“Charlotte Tilbury's New Virtual 'Magic Mirror' Serves As Active Make-Up Selling Tool”

Maxfactor web app


Global, 2020