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In a hyperconnected world where data has the power to transform businesses and industries, technology has made it easier for brands to engage and interact with their consumers. During these exceptional times, we see the exponential need for emerging technologies, such as augmented reality (AR) and artificial intelligence (AI).

With a constant focus on shaping the future of beauty retail experiences, Beauty by Holition designs and builds these types of digital experiences for users, which we hope are magical and valuable.

But sometimes, that magic can be compromised when companies try to collect and abuse the data generated with these tools. We've seen this in the news and watched laws passed in response, such as GDPR in the EU and CCPA in California.

Beauty by Holition takes user data very seriously, not only to safeguard our business, but to protect our clients and, ultimately, users, from losing trust in us.

Our augmented reality-enabled products and services such as Face™ SDK by Holition and Beauty by Holition provide virtual try-on and advanced face analysis capabilities that work entirely on-device, meaning we do not store or collect user data, including your face, because we don't have to. In many of our apps, users can even take a picture with virtual cosmetics or AR makeup on to save and share it, but we don't collect that data, either.

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United by digital empathy, our pro-human approach remains and will continue to be the core of Beauty by Holition's mission and method in shaping and reimagining the future of creative retail experiences.

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Jonathan Chippindale

Chairman, Beauty by Holition

For any enquiries regarding how our organisation handles user data, you may reach out to our Data Privacy Officer, Matt Nelson at dataprotection@holition.com.

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